Tom, Gail (1990), «Marketing with music», The Journal of Consumer Marketing, 7, 2, spring, 49–53.

Tsiros, Michael, and David M. Hardesty (2010), «Ending a Price Promotion: Retracting It in One Step or Phasing It Out Gradually», Journal of Marketing, 74, January, 49–64.

Turley, L. W, and Ronald E. Milliman (2000), «Atmospheric effects on shopping behavior: A review of the experimental evidence», Journal of Business Research, 49, 193–211.

Underbill, Paco (1999), Why we buy: The science of shopping, New York: Touchstone.

Underbill, Paco (2004), Call of the Mall: The geography of shopping, New York: Simon & Schuster.

Underbill, Paco (2010), What women want: The global market turns female friendly, New York: Simon & Schuster.

Urbany, Joel E., Peter R. Dickson, and Rosemary Kalapurakal (1996), «Price search in the retail grocery market», Journal of Marketing, 60, 2, 91 – 104.

USDA (1964), Studies of a store’s layout and its sales, United States Department of Agriculture.

Van Heerde, Harald J., Els Gijsbrechts, and Koen Pauwels (2008), «Winners and Losers in a Major Price War», Journal of Marketing Research, 45, October, 499–518.

Van Ittersum, Koert, Joost M. E. Pennings, and Brian Wansink (2010), «Trying Harder and Doing Worse: How Grocery Shoppers Track In-Store Spending», Journal of Marketing, 74, March, 90 – 104.

Vanhuele, Marc, and Xavier Dreze (2002), «Measuring the price knowledge shoppers bring to the store», Journal of Marketing, 66, October, 72–85.

Vanhuele, Marc, Gilles Laurent, and Xavier Dreze (2002), «Consumers’ number sense for prices of consumer goods», Advances in Consumer Research, 29, 143.

Wakefield, Kirk L., and J. Jeffrey Inman (2003), «Situational price sensitivity: The role of consumption occasion, social context and income», Journal of Retailing, 79, 199–212.

Walters, Rockney G. (1988), «Retail promotions and retail store performance: A test of some key hypotheses», Journal of Retailing, 64, 2, 153–180.

Walters, Rockney G. (1991), «Assessing the impact of retail price promotions on product substitution, complementary purchase, and interstore sales displacement», Journal of Marketing, 55, April, 17–28.

Walters, Rockney G., and William Bommer (1996), «Measuring the impact of product and promotion-related factors on product category price elasticities», Journal of Business Research, 36, 203–216.

Walters, Rockney G., and Scott B. MacKenzie (1988), «A structural equations analysis of the impact of price promotions on store performance», Journal of Marketing Research, 25, February, 51–63.

Walters, Rockney G., and Heikki Rinne (1986), «An empirical investigation into the impact of price promotions on retail store performance», Journal of Retailing, 62, 3, 237–266.

Wansink, Brian, and Koert van Ittersum (2003), «Bottoms up! The influence of elongation on pouring and consumption volume «Journal of Consumer Research, 30, December, 455–463.

Ward, James C, and John W. Barnes (2001), «Control and affect: The influence of feeling in control of the retail environmen: on affect, involvement, attitude, and behavior», Journal of Business Research, 54, 139–144.

Ward, Philippa, Barry Davies, and Dion Kooijman (2003), «Ambient smell and the retail environment: Relating olfaction research to consumer behavior», Journal of Business and Management, 9, 3, 289–302.

Wedel, Michel, and Rik Pieters (2008), Visual Marketing: From attention to action, Lawrence Erlbaum Associates, New York NY.

Wedel, Michel, and Jie Zhang (2004), «Analyzing Brand Competition Across Subcategories», Journal of Marketing Research», 41, November, 448–456.

Veitch, J. A., and S. M. Kaye (1988), «Illumination effects on conversational sound levels and job candidate evaluation», Journal of Environmental Psychology, 8, 223–233.

Wells, William D., and Leonard Lo Sciuto (1966), «Direct observation of purchasing behavior», Journal of Marketing Research, 3, August, 227–233.

Verhetsel, A. (2005), «Effects of neighbourhood characteristics on store performance supermarkets versus hypermarkets», Journal of Retailing and Consumer Services, 12, 141–150.

Wilkinson, J. B., Christie H. Paksoy, and J. Barry Mason, «A demand analysis of newspaper advertising and changes in space allocation», Journal of Retailing, 57, 2, 30–48.

Wilkinson, J. B., Christie H. Paksoy, and J. Barry Mason, «Assessing the impact of short-term supermarket strategy variables», Journal of Marketing Research, 19, February, 72–86.

Woodside, Arch G., and Gerald L. Waddle (1971), «Sales effects of in-store advertising», Journal of Advertising Research, 15, 3, 29–33.

Woolf, Brian P. (1996), Customer Specific Marketing, Teal Books, Greenville, USA.

Yalch, Richard, and Eric Spangenberg (1988), «An environmental psychological study of foreground and background music as retail atmospheric factors», AMA educators’ conference proceedings, vol. 54, Alf W. Walle (red.), American Marketing Association, Chicago, Illinois, 106–110.

Yalch, Richard, and Eric Spangenberg (1990), «Effects of store music on shopping behavior», The Journal of Consumer Marketing, 7, 2, spring, 55–63.

Yalch, Richard, and Eric Spangenberg (1993), «Using store music for retail zoning: A field experiment», Advances in Consumer Research, 20, 632–636.

Yalch, Richard, and Eric Spangenberg (2000), «Effects of music in a retail setting on real and perceived shopping times», Journal of Business Research, 49, 139–147.

Yang, Ming-Hsien (2001), «An efficient algorithm to allocate shelf space», European Journal of Operational Research, 131, 107–118.

Yang, Ming-Hsien, and Wen-Sher Chen (1999), «A study on shelf space allocation and management», International Journal of Production Economics, 60–61, 309–317.

Yang, Sha, and Priya Raghubir (2005), «Can bottles speak volumes? The effect of package shape on how much to buy», Journal of Retailing, 81, 4, 269–281.

Zajonc, R. B. (1968), «Attitudinal effects of mere exposure», Journal of Personality and Social Psychology, 9, 1 – 27.

Zaltman, G. (2000), «Consumer researchers: Take a hike!», Journal of Consumer Research, 26, March, 423–428.

Zenor, Michael J. (2000), «The profit of benefits of category management», Journal of Marketing Research, 31, May, 202–213.

Zhang, Jie, and Michel Wedel (2009), «The Effectiveness of Customized Promotions in Online and Offline Stores», Journal of Marketing Research, 46, April, 190–206.