11. Noah J. Goldstein, Robert B. Cialdini, and Vladas Griskevicius, “A Room with a Viewpoint: Using Social Norms to Motivate Environmental Conservation in Hotels”, Journal of Consumer Research 35, no. 3 (October 3, 2008): 472-82, doi: 10.1086/586910.

12. Значимы и другие факторы, например выгодность или необходимость прикладывать усилия, но даже с их учетом можно выявить очевидные различия между странами. Eric J. Johnson and Daniel Goldstein, “Do Defaults Save Lives?”, Science 302, no. 5649 (November 21, 2003): 1338-39, doi:10.1126/science.l091721.

13. Ervin Staub, “Instigation to Goodness: The Role of Social Norms and Interpersonal Influence”, Journal of Social Issues 28, no. 3 (July 1972): 131-50, doi: 10.1111/j.1540-4560.1972.tb00036.x.

14. Howland, Hunger, and Mann, “Friends Don’t Let Friends Eat Cookies”. Другие исследования также демонстрируют воздействие подразумеваемых норм на питание. См., например: Eric Robinson, Helen Benwell, and Suzanne Higgs, “Food Intake Norms Increase and Decrease Snack Food Intake in a Remote Confederate Study”, Appetite 65 (2013): 20-24. Обзор можно найти в работе: Eric Robinson et al., “What

Everyone Else Is Eating: A Systematic Review and Meta-Analysis of the Effect of Informational Eating Norms on Eating Behavior”, Journal of the Academy of Nutrition and Dietetics 114, no. 3 (2013): 414-29.

15. F. Marijn Stok et al., “Minority Talks: The Influence of Descriptive Social Norms on Fruit Intake”, Psychology & Health 27, no. 8 (January 2012): 956-70, doi: 10.1080/08870446.2011.635303.

16. Clayton Neighbors, Mary E. Larimer, and Melissa A. Lewis, “Targeting Misperceptions of Descriptive Drinking Norms: Efficacy of a Computer-Delivered Personalized Normative Feedback Intervention”, Jour nal of Consulting and Clinical Psychology 72, no. 3 (June 2004): 434-47, doi: 10.1037/0022-006X.72.3.434.

17. Elizabeth M. Condon, Mary Kay Crepinsek, and Mary Kay Fox, “School Meals: Types of Foods Offered to and Consumed by Children at Lunch and Breakfast”, Journal of the American Dietetic Association 109, no. 2 (2009): S67-S78.

18. Я работала над этим проектом вместе с моими коллегами из Миннесотского университета, в число которых входили Марла Рейке, Зата Викерс, Джо Редден и Элтон Майкерези. Marla Reicks et al., “Photographs in Lunch Tray Compartments and Vegetable Consumption among Children in Elementary School Cafeterias”, JAMA 307, no. 8 (February 22, 2012): 784-85, doi:10.1001/jama.2012.170.

19. Там же.

20. Классическим открытием когнитивной психологии является то, что испытуемые не могут запомнить расположение элементов на монетке. Raymond S. Nickerson and Marilyn Jager Adams, “Long-Term Memory for a Common Object”, Cognitive Psychology 11, no. 3 (1979): 287-307.

21. Heather Barry Kappes and Patrick E. Shrout, “When Goal Sharing Produces Support That Is Not Caring”, Personality & Social Psychology Bulletin 37, no. 5 (May 1, 2011): 662-73, doi:10.1177/0146167211399926.

22. Mary Ann Parris Stephens et al., “Spouses’ Attempts to Regulate Day-to-Day Dietary Adherence among Patients with Type 2 Diabetes”, Health Psychology 32, no. 10 (October 2013): 1029-37, doi:10.1037/a0030018; J. S. Tucker and J. S. Mueller, “Spouses’ Social Control of Health Behaviors: Use and Effectiveness of Specific Strategies”, Personality and Social Psychology Bulletin 26, no. 9 (November 1, 2000): 1120-30, doi: 10.1177/01461672002611008.

23. Там же.

24. Maryhope Howland and Jeffry A. Simpson, “Getting in Under the Radar. A Dyadic View of Invisible Support”, Psychological Science 21, no. 12 (December 1, 2010): 1878-85, doi: 10.1177/0956797610388817.

25. Marci E. J. Gleason et al., “Daily Supportive Equity in Close Relationships”, Personality & Social Psychology Bulletin 29, no. 8 (August 1, 2003): 1036-45, doi: 10.1177/0146167203253473.

ГЛАВА 8. HE НАЗЫВАЙТЕ ЯБЛОКО ПОЛЕЗНЫМ

1. Классической работой в области социальной психологии по данной теме является: Lee Ross and Richard E. Nisbett, “The Person and the Situation” (New York: McGraw-Hill, 1991). На той же концептуальной основе строится когнитивно-поведенческая терапия, о которой см.: David D. Burns, “Feeling Good: The New Mood Therapy”, rev. ed. (New York: William Morrow Paperbacks, 1999).

2. Brian Wansink, Koert van Ittersum, and James E. Painter, “How Descriptive Food Names Bias Sensory Perceptions in Restaurants”, Food Quality and Preference 16, no. 5 (2005): 393-400.

3. Alia J. Crum et al., “Mind Over Milkshakes: Mindsets, Not Just Nutrients, Determine Ghrelin Response”, Health Psychology 30, no. 4 (2011): 424-29.

4. Там же.

5. Представлена информация о калорийности одного куска, т. е. одной шестой части пирога. “Bakers Square Restaurant and Bakery Nutritional Information”, Bakerssquare.com, ссылка http://www. bakerssquare.com/files/nutrition.pdf была доступна 7 февраля 2014 г.

6. H.R. 3590,111th Congress: Patient Protection and Affordable Care Act. Public Law No. 111-148, www.GovTrack.us, 2010.

7. Kamila M. Kiszko et al., “The Influence of Calorie Labeling on Food Orders and Consumption: A Review of the Literature”, Journal of Community Health (April 24, 2014), doi:10.1007/sl0900-014-9876-0. См. также табл. 2 в работе: J. Krieger and В. E. Saelens, “Impact of Menu Labeling on Consumer Behavior: A 2008-2012 Update” (Minneapolis, MN, 2013).

8. Brian Elbel et al., “Calorie Labeling, Fast Food Purchasing and Restaurant Visits”, Obesity (Silver Spring, MD) (October 17, 2013), doi:10.1002/oby.20550.

9. Sarah Campos, Juliana Doxey, and David Hammond, “Nutrition Labels on Pre-Packaged Foods: A Systematic Review”, Public Health Nutrition 14, по. 8 (2011): 1496; Klaus G. Grunert and Josephine M. Wills, “A Review of European Research on Consumer Response to Nutrition Information on Food Labels”, Journal of Public Health 15, no. 5 (April 14, 2007): 385-99, doi:10.1007/sl0389-007-0101-9; Gill Cowburn and Lynn Stockley, “Consumer Understanding and Use of Nutrition Labelling: A Systematic Review”, Public Health Nutrition 8, no. 1 (February 2005): 21-28.

10. Grunert and Wills, “A Review of European Research on Consumer Response to Nutrition Information on Food Labels”; Cowburn and Stockley, “Consumer Understanding and Use of Nutrition Labelling”.

11. E. A. Wartella et al., “Front-of-Package Nutrition Rating Systems and Symbols: Promoting Healthier Choices: Phase II Report” (Washington, DC: National Academies Press, Institute of Medicine, 2011).

12. American Heart Association, “Heart Check Food Certification Program”, 2014, http://www.heart.org/HEARTORG/GettingHealthy/ NutritionCenter/HeartSmartShopping/Heart-Check-Program_ UCM_300133_Article.jsp.