62. Michela Marzano, Programados para Triunfar: Nuevo Capitalismo, Gestión Empresarial, y Vida Privada (Barcelona: Tusquets, 2012).

63. Maria Konnikova, «What Makes People Feel Upbeat at Work», The New Yorker, 30 July 2016, http://www.newyorker.com/?p=3234730&mbid=nl_073016 Daily Newsletter (1)&CNDID=38849113&spMailing ID=9280546&spUserID=MTEwMTIzMzIyNTUzS0&spJobID=96243 2916&spReportId=OTYyNDMyOTE2S0.

64. Cabanas and Sánchez-González, «Inverting the Pyramid of Needs»; Cabanas and Illouz, «Making of a “Happy Worker”««; Cabanas and Illouz, «Fit fürs Gluck».

Глава 4. Счастливые «я» в продаже сейчас и всегда

1. http://possibilitychange.com/steps-to-change-my-life/

2. Illouz, Emotions as Commodities.

3. Cabanas, «Rekindling Individualism, Consuming Emotions»; Cabanas, «“Psytizens”, or the Construction of Happy Individuals».

4. Christopher Lasch, The Culture of Narcissism: American Life in an Age of Diminishing Expectations (New York: W. W. Norton, 1979); Frank Furedi, Therapy Culture; Nolan, Therapeutic State; Ahmed, Promise of Happiness.

5. Binkley, Happiness as Enterprise, p. 163.

6. Wilhelm Hofmann, Maike Luhmann, Rachel R. Fisher, Kathleen D. Vohs and Roy F. Baumeister, «Yes, But Are They Happy? Effects of Trait Self-Control on Affective Well-Being and Life Satisfaction», Journal of Personality, 82.4 (2014), 265–77, https://doi.org/10.1111/jopy.12050; Derrick Wirtz, Juliann Stalls, Christie Napa Scollon and L. Wuensch, «Is the Good Life Characterized by Self-Control? Perceived Regulatory Success and Judgments of Life Quality», The Journal of Positive Psychology, 11.6 (2016), 572–83, https://doi.org/10.10 80/17439760.2016.1152503; Denise T. D. de Ridder, Gerty Lensvelt-Mulders, Catrin Finkenauer, F. Marijn Stok and Roy F. Baumeister, «Taking Stock of Self-Control», Personality and Social Psychology Review, 16.1 (2012), 76–99, https://doi.org/10.1177/1088868311418749.

7. Peterson and Seligman, Character Strengths and Virtues, p. 38.

8. Heidi Marie Rimke, «Governing Citizens through Self-Help Literature», Cultural Studies, 14.1 (2000), 61–78, https://doi.org/10.1080/ 095023800334986; Fernando Ampudia de Haro, «Administrar el Yo: Literatura de Autoayuda y Gestión del Comportamiento y los Afectos», Revista Española de Investigaciones Sociológicas (REIS), 113.1 (2006), 49–75; Sam Binkley, «Happiness, Positive Psychology and the Program of Neoliberal Governmentality», Subjectivity, 4.4 (2011), 371–94, https://doi.org/10.1057/sup.2011.16; Rose, Inventing Our Selves.

9. Reivich and Gillham, «Learned Optimism».

10. Weis, «You Want Me to Fix It?»

11. Lopez et al., «Hope», p. 94.

12. Carver et al., «Optimism», p. 1.

13. Lyubomirsky, How of Happiness, pp. 280–1.

14. Marc A. Brackett, John D. Mayer and Rebecca M. Warner, «Emotional Intelligence and Its Relation to Everyday Behaviour», Personality and Individual Differences, 36.6 (2004), 1387–1402, https://doi.org/10.1016/S0191-8869(03)00236-8, p. 1389.

15. Illouz, Cold Intimacies; Lipovetsky, La Felicidad Paradójica.

16. https://my.happify.com/

17. https://my.happify.com/

18. Annika Howells, Itai Ivtzan and Francisco Jose Eiroa-Orosa, «Putting the “App” in Happiness: A Randomised Controlled Trial of a Smartphone- Based Mindfulness Intervention to Enhance Wellbeing», Journal of Happiness Studies, 17.1 (2016), 163–85, https://doi.org/10.1007/s10902- 014-9589-1.

19. Stephanie Baum, «Happify Health Raises $9m to Expand Behavioral Health Research Business (Updated)», MedCity News, 15 August 2017, https://medcitynews.com/2017/08/happify-health-raises-9m-expand-behavioral-health-research-business/?rf=1.

20. Espeland and Stevens, «Sociology of Quantification»; Nikolas Rose, «Governing by Numbers: Figuring out Democracy», Accounting, Organizations and Society, 16.7 (1991), 673–92, https://doi.org/10.1016/0361-3682(91)90019-B.

21. Carl Rogers, On Becoming a Person: A Therapist’s View of Psychotherapy (Boston: Houghton Mifflin, 1961), p. 166. На русском: Карл Роджерс. Становление личности. Взгляд на психотерапию. М.: Прогресс, 1994.

22. Rogers, On Becoming a Person, p. 33.

23. Carl Rogers, «Some Observations on the Organization of Personality», American Psychologist, 2 (1947), 358–68, p. 362.

24. Maslow, Motivation and Personality, p. 46.

25. Peterson and Seligman, Character Strengths and Virtues, p. 29.

26. Timothy D. Hodges and Donald O. Clifton, «Strengths-Based Development in Practice», in Positive Psychology in Practice, ed. By P. Alex Linley and Stephen Joseph (Hoboken: John Wiley & Sons, 2004), pp. 256–68, p. 258.

27. Kenneth Gergen, The Saturated Self (New York: Basic Books, 1991).

28. Isaiah Berlin, Four Essays on Liberty (Oxford: Oxford University Press,1968).

29. Eugene Taylor, Shadow Culture: Psychology and Spirituality in America (Washington, DC: Counterpoint, 1999); Beril Satter, Each Mind a Kingdom: American Women, Sexual Purity, and the New Thought Movement, 1875–1920. (London: University of California Press, 1999).

30. Peterson and Seligman, Character Strengths and Virtues, p. 13.

31. Linley and Burns, «Strengthspotting».

32. Seligman, Authentic Happiness.

33. James H. Gilmore and Joseph B. Pine, Authenticity: What Consumers Really Want (Boston: Harvard Business School Press, 2007). На русском: Джозеф Пайн II и Джеймс Гилмор Аутентичность: Чего по-настоящему хотят потребители. М.: BestBusinessBooks, 2009.

34. Guy Redden, «Makeover Morality and Consumer Culture», in Reading Makeover Television: Realities Remodelled, ed. by Dana Heller (London: I. B. Tauris, 2007), pp. 150–64.

35. Linley and Burns, «Strengthspotting», p. 10.

36. Bill O» Hanlon, «There Is a Fly in the Urinal: Developing Therapeutic Possibilities from Research Findings», in Happiness, Healing, Enhancement: Your Casebook Collection for Applying Positive Psychology in Therapy, ed. By George W. Burns (Hoboken: John Wiley & Sons, 2010), pp. 303–14, p. 312.

37. Daniel J. Lair, Katie Sullivan and George Cheney, «Marketization and the Recasting of the Professional Self: The Rhetoric and Ethics of Personal Branding», Management Communication Quarterly, 18.3 (2005), 307–43, https://doi.org/10.1177/0893318904270744.

38. Donna Freitas, The Happiness Effect: How Social Media Is Driving a Generation to Appear Perfect at Any Cost (New York: Oxford University Press, 2017), pp. 13–15.

39. Ehrenreich, Smile or Die.

40. Freitas, Happiness Effect, p. 71.

41. Freitas, Happiness Effect, p. 77.

42. Corey L. M. Keyes and Jonathan Haidt, eds., Flourishing: Positive Psychology and the Life Well-Lived (Washington, DC: American Psychological Association, 2003).

43. Seligman, Flourish.

44. Seligman, Flourish.

45. Lahnna I. Catalino and Barbara L. Fredrickson, «A Tuesday in the Life of a Flourisher: The Role of Positive Emotional Reactivity in Optimal Mental Health», Emotion, 11.4 (2011), 938–50, https://doi.org/10.1037/a0024889; Barbara L. Fredrickson, Positivity (New York: Crown, 2009); Judge and Hurst, «How the Rich (and Happy) Get Richer (and Happier)».

46. Seligman, Flourish, p. 13.

47. Sonja Lyubomirsky, Laura King and Ed Diener, «The Benefits of Frequent Positive Affect: Does Happiness Lead to Success?», Psychological Bulletin, 131 (2005), 803–55, https://doi.org/10.1037/0033-2909.131.6.803; Fredrickson, Positivity.

48. Seligman, Flourish, p. 13.

49. Beck and Beck-Gernsheim, Individualization.

50. Carl Cederström and André Spicer, Desperately Seeking Self-Improvement: A Year Inside the Optimization Movement (New York and London: OR Books, 2017), p. 10.

51. John Schumaker, «The Happiness Conspiracy», New Internationalist, 2 July 2006, https://newint.org/columns/essays/2006/07/01/happiness-conspiracy.

52. https://positivepsychologytoolkit.com/

53. Kennon M. Sheldon and Sonja Lyubomirsky, «How to Increase and Sustain Positive Emotion: The Effects of Expressing Gratitude and Visualizing Best Possible Selves», The Journal of Positive Psychology, 1.2 (2006), 73–82, https://doi.org/10.1080/17439760500510676, pp. 76–7.

54. Sheldon and Lyubomirsky, «How to Increase and Sustain Positive Emotion».

55. Lyubomirsky, How of Happiness, p. 104.

56. Lyubomirsky, How of Happiness, p. 106.

57. Michel Foucault, Technologies of