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Misslyckad kampanj om säkert sex: https://sverigesradio.se/sida/artikel.aspx?programid=78&artikel=441646
Misslyckade kampanjer: https://www.oru.se/nyheter/nyhetsarkiv/nyhetsarkiv-2015/miljontals-kronor-gar-till-kampanjer-utan- resultat/
Utsläppsnivåer: http://www.naturvardsverket.se/Sa-mar-miljon/Statistik-A-O/Vaxthusgaser-konsumtionsbaserade-utslapp- per-person/
Определить направление и расставить вехи
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Быть другом природы или просто соблюдать правила
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Учитывать исполнителя и целевую группу
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Boyd, A. (red.) (2012). Beautiful trouble. New York: OR Books.
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Kemp, L. (2016). Adaptation and fidelity: A recipe analogy for achieving both in population scale implementation. Prevention Science, 17 (4), 429–438. doi:10.1007/s11121-016-0642-7
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Olofsson, R. (2010). Beteendeanalys i organisationer: Handbok i OBM. Stockholm: Natur & Kultur.
Olofsson, R. & Nilsson, K. (2015). OBM i praktiken: Förändra beteenden och nå resultat i organisationer. Stockholm: Natur & Kultur.
Как протолкнуть изменение
Byerly, H. m.fl. (2018). Nudging pro-environmental behavior: evidence and opportunities. Frontiers in Ecology