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62. S. Lohr, "Salesforce Takes Its Cloud Model to Health Care," New York Times, June 26, 2014, http://bits.blogs.nytimes.com/2014/06/26/salesforce-takes-its-cloud-model-to-health-care/.2013, http://www.kaiserhealthnews.org/Daily-Reports/2013/June/04/end-of-life-care.aspx.

64. G. W. Neuberg, "The Cost of End-of-Life Care: A New Effciency Measure Falls Short of AHA/ACC Standards," Circulation: Cardiovascular Quality and Outcomes 2 (2009): 127–133.

65. "International Health Policy Survey in Eleven Countries," The Commonwealth Fund, November 2013, http://www.commonwealthfund.org/~/media/Files/Publications/In the Literature/2013/Nov/PDF_Schoen_2013_IHP_survey_chartpack_final.pdf.

66. D. Voran, "Will the Tech Bubble Break," Information Week, January 3, 2014, http://www.informationweek.com/healthcare/mobile-and-wireless/medicine-will-the-tech-bubble-break/d/d-id/1113295?print=yes.

67. "Sun, Shopping and Surgery," The Economist, December 9, 2010, http://www.economist.com/node/17680806/print.

68. "Plastic Surgery in South Korea: A Popular Look," The Economist, April 26, 2011, http://www.economist.com/blogs/banyan/ 2011/04/plastic_surgery_south_korea.

69. R. Pearl, "Offshoring American Health Care: Higher Quality At Lower Costs?" Forbes, March 27, 2014, http://www.forbes.com/sites/robertpearl/2014/03/27/offshoring-american-health-care-higher-quality-at-lower-costs/print/.

70. K. Okike et al., "Survey Finds Few Orthopedic Surgeons Know the Costs of the Devices They Implant," Health Affairs 33, no. 1 (2014): 103–109.

71. J. Gold, "How Much Does a New Hip Cost? Even The Surgeon Doesn't Know," Kaiser Health News, January 6, 2014, http://capsules.kaiserhealthnews.org/index.php/2014/01/how-much-does-a-new-hip-cost-even-the-surgeon-doesnt-know/.

72. B. Friedman, "Displaying the Cost of Lab Tests for Physicians in Their EHRs," Lab Soft News, January 7, 2014, http://labsoftnews.typepad.com/lab_soft_news/2014/01/displaying-the-cost-of-lab-tests-for-physicians-in-the-ehr.html.

73. T. Worstall, "Bending The Health Care Cost Curve: Fire the Doctors," Forbes, September 5, 2012, http://www.forbes.com/sites/timworstall/2012/09/05/bending-the-health-care-cost-curve-fire-the-doctors/print/.

74. "Medical Price Transparency Law Rolls Out: Physicians Must Be Able to Estimate Costs for Patients," Massachusetts Medical Society, January 2014, http://blog.massmed.org/index.php/2014/01/mass-medical-price-transparency-law-rolls-out-physicians-must-be-able-to-estimate-costs-for-patients/.

75. "Yale Office-Based Medicine Curriculum," Yale School of Medicine, accessed August 13, 2014, http://yobm.yale.edu/index.aspx.

76. T. Gower, "Should Doctors Consider Medical Costs?" Boston Globe, April 12, 2014, http://www.bostonglobe.com/ideas/2014/04/12/should-doctors-consider-medical-costs/GPJM1h30qtz6zpf zrxQGoL/story.html.

77. P. A. Ubel, "Doctor, First Tell Me What It Costs," New York Times, November 4, 2013, http://www.nytimes.com/2013/11/04/opinion/doctor-first-tell-me-what-it-costs.html.

78. P. A. Ubel, A. P. Abernethy, and S. Y. Zafar, "Full Disclosure – Out-of-Pocket Costs as Side Effects," New England Journal of Medicine 368, no. 16 (2013): 1484–1486.

79. C. Moriates, N. T. Shah, and V. M. Arora, "First, Do No (Financial) Harm," Journal of the American Medical Association 310, no. 6 (2013): 577–578.

80. A. Bond, "Can You Afford Your Medicine? Doctors Don't Ask," New York Times, May 1, 2014, http://well.blogs.nytimes.com/2014/05/01/doctors-not-asking-about-money/?ref=health.

81. D. Ofri, "Why Doctors Are Reluctant to Take Responsibility for Rising Medical Costs," The Atlantic, August 2013, http://www.theatlantic.com/health/print/2013/08/why-doctors-are-reluctant-to-take-responsibility-for-rising-medical-costs/278623/.

82. M. S. Patel et al., "Teaching Residents to Provide Cost-Conscious Care: A National Survey of Residency Program Directors," JAMA Internal Medicine 174, no. 3 (2013): 470–472.

83. R. Srivastava, "How Can We Save on Healthcare Costs If Doctors Are Kept in the Dark?" The Guardian, March 14, 2014, http://www.theguardian.com/commentisfree/2014/mar/14/how-can-we-save-on-healthcare-costs-if-doctors-are-kept-in-the-dark/print.

84. J. H. Cochrane, "What to Do When ObamaCare Unravels," Wall Street Journal, December 25, 2013, http://online.wsj.com/news/articles/SB100014 24052702304866904579265932490593594.

85. M. J. DeLaMerced, "Oscar, a New Health Insurer, Raises $30 Million," New York Times, January 7, 2014, http://dealbook.nytimes.com/2014/01/07/oscar-a-new-health-insurer-raises-30-million/.

86. "The Geek Guide to Insurance," The Economist, April 5, 2014, http://www.economist.com/node/21600147/print.

87. C. Ornstein, "Can't Get Through to Your Health Insurer? Vent on Twitter," ProPublica, January 29, 2014, http://www.propublica.org/article/cant-get-through-to-your-health-insurer-vent-on-twitter.

88. T. Rosenberg, "Revealing a Health Care Secret: The Price," New York Times, July 31, 2013, http://opinionator.blogs.nytimes.com/2013/07/31/a-new-health-care-approach-dont-hide-the-price/.

89. R. Kocher, "Last Week 's Medicare Millionaires Story Was Only the Beginning," Dallas News, April 15, 2014, http://www.da lla snews.com/opinion/sunday-commentary/20140415 -last-week s-medicare-millionaires-story-was-only-the-beginning.ece.

90. N. Brennan, P. H. Conway, and M. Tavenner, "The Medicare Physician-Data Release – Context and Rationale," New England Journal of Medicine, July 10, 2014, http://www.nejm.org/doi/full/10.1056/NEJMp1405026.

91. M. Beck, "How to Bring the Price of Health Care Into the Open," Wall Street Journal, February 23, 2014, http://online.wsj.com/news/articles/SB10001424 052702303650204579375242842086688.

92. "Within Digital Health, Healthcare Cost Transparency Is an Increasingly Hot Area Among VCs," CB Insights, September 12, 2013, http://www.cbinsights.com/blog/trends/healthcare-cost-transparency.

93. "Price Transparency an Essential Building Block for a High-Value, Sustainable Health Care System," National Governors Association, accessed August 13, 2014, http://statepolicyoptions.nga.org/policy_article/price-transparency-essential-building-block-high-value-sustainable-health-care-section.

94. B. Coluni, "Save $36 Billion in US Healthcare Spending Through Price Transparency," Thompson Reuters, February 2012, http://spu.edu/depts/hr/documents/health_plan_price_transparency.pdf.

95. D. Cutler and L. Dafny, "Designing Transparency Systems for Medical Care Prices," New England Journal of Medicine 362, no. 10 (2011): 894–895.

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