Pelevin says. ’’It could stand for Pepsi, or Pelevin, or’’ — he uses a vulgar Russian slang term that can be translated loosely as ’’absolute catastrophe’’ — or all three of these at once.’’ So Pelevin’s generation of liberal freedoms and designer excesses is also the generation of criminality, corruption and despair. ’’I feel disgusted by everything about my country,’’ he says. ’’In the Soviet times you could escape from the evil of the state by withdrawing into the private spaces of your own head; but now the evil seems to be diffused everywhere. We are all tainted by it.’’

Spend any time in Moscow and you will soon discover that no other writer polarizes opinion quite like Victor Pelevin. To the influential critic Andrei Nemzer, he is an ’’infantile writer producing books for an infantile society.’’ To Igor Shaitanov, a professor of literature at the Russian State Humanities University, Pelevin is a ’’phony’’ whose fiction has a ’’dangerous emptiness.’’ And yet, step outside the cloistered world of Moscow’s literary intelligentsia, and you will find fierce adherents. Natasha Perova, the editor who first discovered him, calls Pelevin ’’the voice of a generation, who is taking the Russian novel in new directions.’’

Pelevin’s most committed readers — those who post his short stories on the Internet and swap his books at nightclubs as if they were samizdat — are the disaffected young, who must see something of the surreality of their own lives reflected in his cool, ironic prose. ’’He’s the only writer who seems to be writing about the way we live today, with all its absurdities and heartaches,’’ says Katya Loktova, a 19-year-old student at Moscow State University.

Pelevin smiles when I ask him about his young readers. ’’You know,’’ he says, ’’they ask me the strangest questions. ’Mr. Pelevin,’ they say, ’have you ever made love while on Ecstasy?’ Other writers are asked what they think about Yeltsin or the NATO intervention in Yugoslavia’’ — he begins to laugh — but I’m asked about sex and Ecstasy.’’ Pelevin has become such an icon for Russian youth that the country’s new Green Party tried to enlist him this past fall as its candidate for prime minister in 2000. ’’At first I was flattered to be asked,’’ Pelevin told me. ’’But when I thought about it I was disgusted. I didn’t want my image exploited in this way. Politics in Russia is all about which group of people can control the most money. The Greens are no different.’’

The disjunction between those who think Pelevin is a fraud and those who see him as the ideal chronicler of the new Russia was dramatized strikingly when his 1996 novel ’’Chapaev and Emptiness’’ (to be published in the United States by Viking this spring as ’’Buddha’s Little Finger’’) was excluded from the short-list of that year’s Russian Booker Prize, the country’s pre-eminent fiction award. Igor Shaitanov was chairman of the judges that year, and he defended his jury’s unpopular decision by likening the novel — a hallucinatory recasting of the life of Vasily Chapaev, a mythical Bolshevik hero — to a computer virus. ’’It’s just too dangerous to support or transmit this kind of cultural image,’’ Shaitanov said. ’’Works like this act like a cultural virus — they destroy the cultural memory.’’

In October, the same Booker drama was tediously repeated when ’’Generation P’’ was ignored by the judges. When asked about it, Pelevin was imperiously unconcerned. ’’I expect nothing less from the literary establishment,’’ he said. ’’They know I have no interest in their world of committees, reviews and prizes. All I can say is that my books have now sold almost one million copies in Russia. I have my readership. The Booker means nothing to me.’’

While he may disparage his critics as ’’incredibly stupid, mean, venomous,’’ Pelevin has deliberately detached himself from the Russian literary mainstream, refusing to attend parties, readings or conferences. He reads very few, if any, of his peers. He cites the Russian satirist Mikhail Bulgakov as an influence, yet expresses deeper affection for foreign writers: Franz Kafka, Hermann Hesse and, even more unfashionably, Robert M. Pirsig, author of ’’Zen and the Art of Motorcycle Maintenance.’’ ’’I want no part of any literary world,’’ Pelevin told me. ’’The only thing that matters to me is trying to produce something that’s true to my vision and that people want to read. To me celebrity is virtual. That you have your picture in the papers. Big deal.’’

In his own country, at least, Pelevin never gives interviews and refuses to be photographed or appear on television or radio. Very few people even know what he looks like. What he desires most — or so he claims — is to be ignored, to be left alone in peace to write and dream. ’’Part of the attraction of Buddhism for me is that it enables me to empty my head of all the junk of modern living,’’ he says. ’’I really hate all the attention. It’s harmful to me and stops me from getting on with my work. I can only begin writing again once I know that people have forgotten about me.’’

Such willed withdrawal from the ephemera of celebrity culture to which Russia is as much attached as any country in the West has, naturally, only increased Pelevin’s allure. Who is this reclusive Buddhist in the dark glasses who writes such strange, penetrating novels? Is he for real? Russian Vogue was so eager to secure an interview with Pelevin this past summer that a senior editor invited him out for lunch and then secretly recorded their entire conversation. She confessed her subterfuge only at the end of their lunch. ’’By then,’’ Pelevin says: ’’I was too drunk to care.’’ As for the ever-present dark glasses, he says, ’’I’m naturally shy. I hate physical attention. It’s torture. I’m wearing these sunglasses now while I’m talking to you and in pictures because it’s the only way I can be photographed without being photographed, if you see what I mean.’’

Pelevin and I are chatting in a sushi bar on the old Arbat, the main tourist drag of the city. After a