«эффект ноцебо». Paul Enck, Fabrizio Benedetti and Manfred Schedlowski. “New Insights into the Placebo and Nocebo Responses,” Neuron 59 (2008): 195–206.

284

Подробнее см. в работе Ashar, Chang and Wager “Brain Mechanisms of the Placebo Effect.”

285

Arif Khan, Nick Redding and Walter A. Brown. “The Persistence of the Placebo Response in Antidepressant Clinical Trials,” Journal of Psychiatric Research 42 (2008): 791–796.

286

Stuart Heritage. “Tig Notaro and Her Jaw-Dropping Cancer Standup Routine,” Guardian, Oct. 19, 2012; Andrew Marantz. “Good Evening. Hello. I Have Cancer,” New Yorker, Oct. 5, 2012; Vanessa Grigoriadis. “Survival of the Funniest,” Vanity Fair, Dec. 18, 2012; и Tig Notaro, Live, 2012.

287

Andy Clark. “Whatever Next? Predictive Brains, Situated Agents, and the Future of Cognitive Science,” Behavioral and Brain Sciences 36 (2013): 181–204.

288

Irving Kirsch. “Response Expectancy and the Placebo Effect,” International Review of Neurobiology 138 (2018): 81–93; и Christian Büchel et al. “Placebo Analgesia: A Predictive Coding Perspective,” Neuron 81 (2014): 1223–1239.

289

Подробнее о роли, которую бессознательные и осознанные процессы играют при эффекте плацебо, см. в работах: Ashar, Chang and Wager. “Brain Mechanisms of the Placebo Effect”; Donald D. Price, Damien G. Finniss and Fabrizio Benedetti. “A Comprehensive Review of the Placebo Effect: Recent Advances and Current Thought,” Annual Review of Psychology 59 (2008): 565–590; и Karin Meissner and Klaus Linde. “Are Blue Pills Better Than Green? How Treatment Features Modulate Placebo Effects,” International Review of Neurobiology 139 (2018): 357–378; John D. Jennings et al. “Physicians’ Attire Influences Patients’ Perceptions in the Urban Outpatient Surgery Setting,” Clinical Orthopaedics and Related Research 474 (2016): 1908–1918.

290

См. в работе Ashar, Chang and Wager “Brain Mechanisms of the Placebo Effect.” Также см.: R. J. Herrnstein. “Placebo Effect in the Rat,” Science 138 (1962): 677–678; Jian-You Gou et al. “Placebo Analgesia Affects the Behavioral Despair Tests and Hormonal Secretions in Mice,” Psychopharmacology 217 (2011): 83–90; и K. R. Munana, D. Zhang and E. E. Patterson. “Placebo Effect in Canine Epilepsy Trials,” Journal of Veterinary Medicine 24 (2010): 166–170.

291

Tor D. Wager and Lauren Y. Atlas. “The Neuroscience of Placebo Effects”.

292

Hilke Plassmann et al. “Marketing Actions Can Modulate Neural Representations of Experienced Pleasantness,” Proceedings of the National Academy of Sciences 105 (2008): 1050–1054.

293

Alia J. Crum et al. “Mind over Milkshakes: Mindsets, Not Just Nutrients, Determine Ghrelin Response,” Health Psychology 30 (2011): 424–429.

294

Ashar, Chang and Wager. “Brain Mechanisms of the Placebo Effect”.

295

Slavenka Kam-Hansen et al. “Altered Placebo and Drug Labeling Changes the Outcome of Episodic Migraine Attacks,” Science Translational Medicine 6 (2014): 218ra5.

296

В качестве классического исследования см. статью Richard E. Petty and John T. Cacioppo “The Elaboration Likelihood Model of Persuasion,” Advances in Experimental Social Psychology 19 (1986): 123–205.

297

Ted J. Kaptchuk et al. “Placebos Without Deception: A Randomized Controlled Trial in Irritable Bowel Syndrome,” PLoS One 5 (2010): e15591.

298

Darwin Guevarra et al. “Are They Real? Non-deceptive Placebos Lead to Robust Declines in a Neural Biomarker of Emotional Reactivity,” Nature Communications (в печати).

299

James E. G. Charlesworth et al. “Effects of Placebos Without Deception Compared with No Treatment: A Systematic Review and Meta-analysis,” Journal of Evidence-Based Medicine 10 (2017): 97–107.

300

Raymond W. Firth. “Bronislaw Malinowski: Polish-Born British Anthropologist,” Encyclopaedia Britannica, Feb. 2019; Katharine Fletcher. “Bronislaw Malinowski – LSE pioneer of Social Anthropology,” June 13, 2017, LSE History, https://blogs.lse.ac.uk/lsehistory/2017/06/13/bronislaw-malinowski-lse-pioneer-of-social-anthropology/; Michael W. Young and Bronislaw Malinowski, Malinowski’s Kiriwina: Fieldwork Photography, 1915–1918 (Chicago: University of Chicago Press, 1998).

301

Cindy Sui and Anna Lacey. “Asia’s Deadly Secret: The Scourge of the Betel Nut,” BBC News, https://www.bbc.com/news/health-3192120; “Bronislaw Malinowski (1884–1942),” Lapham’s Quarterly, www.laphamsquarterly.org/contributors/malinowski.

302

Bronislaw Malinowski. Argonauts of the Western Pacific: An Account of Native Enterprise and Adventure in the Archipelagoes of Melanesian New Guinea (Long Grove, IL: Waveland Press, 2010), loc. 5492–5493, Kindle; Bronislaw Malinowski. “Fishing in the Trobriand Islands,” Man 18 (1918): 87–92; Bronislaw Malinowski. Man, Science, Religion, and Other Essays (Boston: Beacon Press, 1948).

303

Информацию для этого раздела книги я взял из блестящего обзора по психологии ритуалов Nicholas M. Hobson et al. “The Psychology of Rituals: An Integrative Review and Process-Based Framework,” Personality and Social Psychology Review 22 (2018): 260–284.

304

“10 Facts: The United States Military Academy at West Point,” American Battlefield Trust, www.battlefields.org/learn/articles/10-facts-united-states-military-academy-west-point.

305

Samantha McLaren. “A ‘No Shoes’ Policy and 4 Other Unique Traditions That Make These Company Cultures Stand Out,” Linkedin Talent Blog, Nov. 12, 2018, business.linkedin.com/talent-solutions/blog/company-culture/2018/unique-traditions-that-make-these-company-cultures-stand-out.

306

George Gmelch. “Baseball Magic,” in Ritual and Belief, ed. David Hicks (Plymouth, UK: AltaMira Press, 2010): 253–262; Jay Brennan. “Major League Baseball’s Top Superstitions and Rituals,” Bleacher Report, Oct. 3, 2017, bleacherreport.com/articles/375113-top-mlb-superstitions-and-rituals; и Matthew Hutson. “The Power of Rituals,” Boston Globe, Aug. 18, 2016.

307

Steve Jobs. Commencement Address, Stanford University, June 12, 2005, Stanford News, June 14, 2005.

308

Michael I. Norton and Francesca Gino. “Rituals Alleviate Grieving for Loved Ones, Lovers, and Lotteries,” Journal of Experimental Psychology: General 143 (2014): 266–272.

309

Martin Lang et al. “Effects of Anxiety on Spontaneous Ritualized Behavior,” Current Biology 25 (2015): 1892–1897; Giora Keinan. “Effects of Stress and Tolerance of Ambiguity on Magical Thinking,” Journal of Personality and Social Psychology 67 (1994): 48–55; и Stanley J. Rachman and Ray J. Hodgson, Obsessions and Compulsions (Upper Saddle River, NJ: Prentice-Hall, 1980).

310

Richard Sosis and W. Penn Handwerker. “Psalms and Coping with