[8] Damodaran A. Uber Isn’t Worth $17 Billion // FiveThirtyEightEconomics. 2014. June 18 // http://fivethirtyeight.com/features/uber‑isnt‑worth‑17‑billion/.

[9] Gurley B. How to Miss By a Mile: An Alternative Look at Uber’s Potential Market Size // Above the Crowd. 2014. July 11 // http://abovethecrowd.com/2014/07/11/how‑to‑miss‑by‑a‑mile‑an‑alternative‑look‑at‑ubers‑potential‑market‑size/.

[10] Arthur W. B. Increasing Returns and the Two Worlds of Business // Harvard Business Review. 1996. Vol. 74. No. 4. Pp. 100–109; Katz M. L., Shapiro C. Network Externalities, Competition, and Compatibility // American Economic Review. 1985. Vol. 75. No. 3. Pp. 424–440.

[11] Shapiro C., Varian H. R. Information Rules. Cambridge, MA: Harvard Business School Press, 1999.

[12] Eisenmann T., Parker G., Van Alstyne M. Strategies for Two‑Sided Markets // Harvard Business Review. 2006. Vol. 84. No. 10. Pp. 92–101.

[13] Опубликована на русском языке: Андерсон К. Бесплатное. Будущее радикальных цен. М.: BestBusinessBooks, 2015.

[14] Needleman S., Loten A. When Freemium Fails // Wall Street Journal. 2012. August 22.

[15] Hansell S. No More Giveaway Computers. Free‑PC To Be Bought by eMachines // New York Times. 1999. November 30 // http://www.nytimes.com/1999/11/30/business/no‑more‑giveaway‑computers‑free‑pc‑to‑be‑bought‑by‑emachines.html.

[16] Bennett D. 8 Dot‑Coms That Spent Millions on Super Bowl Ads and No Longer Exist // Business Insider. 2011. February 2 // http://www.businessinsider.com/8‑dot‑com‑super‑bowl‑advertisers‑that‑no‑longer‑exist‑2011‑2.

[17] The Greatest Defunct Web Sites and Dotcom Disasters // Crave, cnet.co.uk. 2008. June 5 // http://web.archive.org/web/20080607211840/http://crave.cnet.co.uk/0,39029477,49296926‑6,00.htm.

[18] Parker G., Van Alstyne M. Information Complements, Substitutes and Strategic Product Design // Proceedings of the Twenty‑First International Conference on Information Systems. Association for Information Systems, 2000. Pp. 13–15; Parker G., Van Alstyne M. Internetwork Externalities and Free Information Goods // Proceedings of the Second ACM Conference on Electronic Commerce. Association for Computing Machinery, 2000. Pp. 107–116; Parker G., Van Alstyne M. Two‑Sided Network Effects: A Theory of Information Product Design // Management Science. 2005. Vol. 51. No. 10. Pp. 1494–1504.

[19] Rysman M. The Economics of Two‑Sided Markets // Journal of Economic Perspectives. 2009. Vol. 23. No. 3. Pp. 125–143.

[20] David P. Clio and the Economics of QWERTY // American Economic Review. 1985. Vol. 75. Pp. 332–337.

[21] UN Data: https://data.un.org.

[22] Rudder C. Your Looks and Your Inbox // OkCupid // http://blog.okcupid.com/index.php/your‑looks‑and‑online‑dating/.

[23] Yang J., Adamic L. A., Ackerman M. S. Crowdsourcing and Knowledge Sharing: Strategic User Behavior on Taskcn // Proceedings of the Ninth ACM Conference on Electronic Commerce. Association for Computing Machinery, 2008. Pp. 246–255; Kyung Nam K., Ackerman M. S., Adamic L. A. Questions In, Knowledge In?: A Study of Naver’s Question Answering Community // Proceedings of the SIGCHI Conference on Human Factors in Computing Systems. Special Interest Group on Computer — Human Interaction, 2009. Pp. 779–788.

[24] Libert B., Wind Y., Fenley M. B. What Airbnb, Uber, and Alibaba Have in Common // Harvard Business Review. 2014. November 20 // https://hbr.org/2014/11/what‑airbnb‑uber‑and‑alibaba‑have‑in‑common.

[25] Hagiu A., Wright J. Marketplace or Reseller? // Management Science. 2015. January. Vol. 61. No. 1. Pp. 184–203.

[26] Shirky C. Here Comes Everybody: The Power of Organizing Without Organizations. New York: Penguin, 2008.

[27] Chesbrough H. Open Innovation: The New Imperative for Creating and Profiing from Technology. Cambridge, MA: Harvard Business School Press, 2003.

[28] Авторы опустили четвертый важный фактор: внимание аудитории. По сути, платформа живет с того, что отрывает у аудитории часть ее внимания, перетягивает его на себя. Чем больше внимания, тем выше ценность платформы для всех (в том числе и для нее самой, ведь трафик в интернете — синоним денег для того, кто этот трафик собирает). Прим. науч. ред.

[29] На сегодня доступ к этой сети для пользователей из России ограничен, к тому же для просмотра информации необходима регистрация. Прим. ред.

[30] Stabell C. B., Fjeldstad Ø. D. Configuring Value for Competitive Advantage: On Chains, Shops, and Networks // Strategic Management Journal. 1998. Vol. 19. No. 5. Pp. 413–437.

[31] Banker R., Mitra S., Sambamurthy V. The Effects of Digital Trading Platforms on Commodity Prices in Agricultural Supply Chains // MIS Quarterly. 2011. Vol. 35. No. 3. Pp. 599–611.

[32] Hop In and Shove Over // Businessweek. 2015. February 2.

[33] Scott M., Isaac M. Uber Joins the Bidding for Here, Nokia’s Digital Mapping Service // New York Times. 2015. May 7.

[34] Lashinsky A. Uber Banks on World Domination // Fortune. 2014. October 6.

[35] Saltzer J. H., Reed D. P., Clark D. D. End‑to‑End Arguments in System Design // ACM Transactions on Computer Systems. 1984. Vol. 2. No. 4. Pp. 277–288.

[36] Lohr S. First the Wait for Microsoft Vista; Now the Marketing Barrage // New York Times. 2007. January 30.

[37] Dubie D. Microsoft Struggling to Convince about Vista // Computerworld UK. 2007. November 19 // http://www.computerworlduk.com/news/it‑vendors/microsoft‑struggling‑to‑convince‑about‑vista‑6258/.