346. 10 for the Chairman, YouTube video, posted by “Star Citizen,” www.youtube.com.

347. Roberts, “Letter from the Chairman,” July 20, 2015.

348. Alex Walker, “For Some, Star Citizen Is a Deeply Emotional Project,” Kotaku, October 12, 2015.

349. Rob Davies, “ ‘Punk’ Beer Maker Brewdog Sells 22% of Firm to Private Equity House,” The Guardian, April 9, 2017.

350. Eliza O’Neill’s GoFundMe page, “Saving Eliza,” July 2017. www.gofundme.com/ElizaONeill.

351. “This video will save a little girl’s life: #SavingEliza,” YouTube video, posted by “VonWong,” April 2, 2014, www.youtube.com.

352. Там же.

353. Myriah Towner and Jill Reilly, “ ‘She’s Running Out of Time, but We Haven’t Run Out of Hope,’” Daily Mail, November 13, 2015.

354. Jonathan Zittrain, Twitter post, January 19, 2016, 6:32 a.m. www.twitter.com/zittrain.

355. GoFundMe, “Top 10 Crowdfunding Sites,” July 2017. www.crowdfunding.com.

356. Некара в беседе с авторами. Нижеследующие высказывания — из того же источника.

357. Imperial News Network, “About Us,” July 2017. www.imperialnews.network.

Глава 8. Совершая поворот от старой власти к новой

358. Science and Technology Committee, “‘Boaty McBoatface’ Competition Examined with NERC Representatives,” UK Parliament, May 5, 2016.

359. Там же.

360. Natural Environment Research Council, “About the Ship,” July 2017. www.nameourship.nerc.ac.uk.

361. #NameOurShip, July 2017. www.nameourship.nerc.ac.uk.

362. Jonathan Amos, “Name Sought for New UK Polar Ship,” BBC News, March 17, 2016.

363. “Campaign Launched to Name the UK’s State-of-the-Art £200m Polar Research Ship,” Natural Environment Research Council, March 17, 2016.

364. BBC News Jersey, “Boaty McBoatface Instigator ‘Sorry’ for Ship Name Suggestion,” BBC News, March 21, 2016.

365. “$380 Million Ship May Be Named Boaty McBoatface Thanks to an Online Poll,” Sydney Morning Herald, March 21, 2016.

366. Helena Horton, “£200m Ship Possibly to Be Named Boaty McBoatface Thanks to an Online Poll,” Telegraph, March 20, 2016.

367. Royal Caribbean International, “Royal Caribbean Asks Genius Behind Boaty McBoatface to Help Name Future Ship,” PR Newswire, March 31, 2016.

368. Bluestag, “#NameOurShip,” July 2017. www.bluestag.co.uk.

369. Tiffany Ap, “Landslide Win for ‘Boaty McBoatface’ in $300M Research Ship Naming Poll,” CNN, April 18, 2016.

370. Jessica Elgot, “Boaty McBoatface May Not Be Name of New Polar Research Vessel,” The Guardian, April 18, 2016.

371. BBC, “ ‘Boaty McBoatface’ Polar Ship Named After Attenborough,” BBC News, May 6, 2016.

372. Dan Bloom, “ ‘I Voted for Boaty McBoatface’: Top Scientist Stuns MPs with Surprise Confession in Parliament,” Mirror, May 10, 2016.

373. Alistair Stoddart, “Beyond #Boaty McBoatface: Digital Tools for Democracy,” The Democratic Society, May 20, 2016.

374. Science and Technology Committee, “ ‘Boaty McBoatface’ Competition Examined with NERC Representatives.”

375. Emily Greenhouse, “JPMorgan’s Twitter Mistake,” The New Yorker, November 16, 2013.

376. Andrew O’Connell, “Lego CEO Jørgen Vig Knudstorp on Leading Through Survival and Growth,” Harvard Business Review, January 2009.

377. David C. Robertson with Bill Breen, Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry (New York: Crown Publishing Group, 2014).

378. Mary Jo Hatch and Majken Schultz, Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding (San Francisco: Jossey-Bass, 2008), 197.

379. MOCpages, “About MOCpages,” July 2017. www.moc-pages.com.

380. Там же.

381. Робин Сэзер в беседе с авторами, 8 апреля 2016. Следующие две цитаты — из того же источника.

382. Robertson, Brick by Brick, 249.

383. Там же, 251.

384. Там же.

385. Brendan Koerner, “Geeks in Toyland,” Wired, February 1, 2006.

386. “LEGO Architecture Designer Adam Reed Tucker — Brickworld Chicago 2014,” YouTube video, 17:43, posted by “Beyond the Brick,” July 28, 2014, www.youtube.com.

387. “Architecture,” July 2017. www.lego.com.

388. “LEGO Ambassador Network,” July 2017. www.lan.lego.com.

389. “Ideas,” July 2017. www.ideas.lego.com.

390. “LEGO Ideas — How It Works,” July 2017. www.ideas.lego.com.

391. Amelia Butterly, “Lego Makes Female Scientist Figures, After Campaign,” BBC News, June 4, 2014.

392. Box Office Mojo, “The Lego Movie,” July 2017. www.boxofficemojo.com.

393. Christopher Ratcliffe, “The Lego Movie’s Solid Social Marketing Strategy,” Econsultancy, November 6, 2013.

394. Lara O’Reilly, “Lego to Co- create Marketing Campaign with UK Fans,” Marketing Week, April 7, 2014.

395. Робин Сэзер в беседе с авторами.

396. “Successful LEGO Strategy Delivers Continued Strong Growth,” July 2017. www.lego.com.

397. Юн Ми Анторини в беседе с авторами, 26 апреля 2016 года.

398. Там же.

399. Там же.

400. “Lego Overtakes Ferrari as the World’s Most Powerful Brand,” Brand Finance, July, 2017.

401. Ryan Lizza, “Inside the Collapse of The New Republic,” The New Yorker, December 12, 2014.

402. Telegraph Staff, “NHS Is Fifth Biggest Employer in World,” Telegraph, March 20, 2012.

403. Хелен Бивен в беседе с авторами, 22 марта 2016 года.

404. Там же.

405. “School for Change Agents,” July 2017. www.theedge.com.

406. Damian Roland, “Has NHS Change Day Made a Difference Six Months On?,” The Guardian, September 13, 2013.

407. Jackie Lynton and Joe McCrea, “The Difference a Day Makes… Interim Report for NHS Change Day — April 2013,” National Healt08h Service, 2013.

408. James Shrimpling, “NHS Change Day: Let’s Get Back to the Grassroots,” The Guardian, March 20, 2015.

409. Helen Bevan, “Biggest Ever Day of Collective Action to Improve Healthcare That Started with a Tweet,” National Health Service, June 14, 2013.

410. Хелен Бивен в беседе с авторами. Цитируемые далее высказывания Бивен — из того же источника.