Намеренное внимание – это рыночная стратегия. На­ме­рен­ное внимание – это финансовая стратегия. Чтобы повысить прибыль организации, нужно смотреть, слушать, замечать, запоминать, меняться и внедрять системы, благодаря которым ваше внимание окупится с лихвой, и не один раз.

Введение

Neen James, “Keynote Speaker & Leadership Coach,” accessed November 12, 2017. https://neenjames.com.

Глава 1

Chris Anderson, Free: How Today’s Smartest Businesses Profit by Giving Something for Nothing (London: RH Business Books, 2010).

Saga Briggs, “6 Ways Digital Media Impacts the Brain,” InformED, September 12, 2016, accessed November 12, 2017, https://www.opencolleges.edu.au/informed/features/5-ways-digital-­media-impacts-brain/.

Lance Brown, “New Harvard Study Shows Why Social Media Is So Addictive for Many,” WTWH Marketing Lab, May 11, 2012, accessed November 12, 2017, https://marketing.wtwhmedia.com/new-harvard-study-shows-why-social-media-is-so-addictive-for-many/.

Chris Clugston, “Increasing Global Nonrenewable Natural Resource Scarcity – An Analysis,” Resilience, April 6, 2010, accessed November 12, 2017, https://www.resilience.org/stories/2010-04-06/increasing-global-nonrenewable-natural-resource-scarcity%E2%80%94-analysis/.

Mike Elgan, “Social Media Addiction Is a Bigger Problem than You Think,” Computerworld, December 14, 2015, accessed November 12, 2017, https://www.computerworld.com/article/3014439/internet/social-media-addictionis-a-bigger-problem-than-you-think.html?page=5.

Megan Erickson, “Will the Next War Be Fought Over Water?” Big Think, December 23, 2011, accessed November 12, 2017, http://bigthink.com/re-envisiontoyota-blog/will-the-next-war-be-fought-over-water.

Susanna Huth, “Employees Waste 759 Hours Each Year Due to Workplace Distractions,” The Telegraph, June 22, 2015, accessed November 12, 2017, https://www.telegraph.co.uk/finance/jobs/11691728/Employees-waste-759-hours-each-year-due-to-workplace-distractions.html.

Neen James, “Keynote Speaker & Leadership Coach,” accessed November 12, 2017, https://neenjames.com.

Nicholas Kardaras, Glow Kids: How Screen Addiction Is Hijacking Our Kids –and How to Break the Trance (New York: St. Martin’s Griffin, 2017).

Razali Salleh Mohd, “Life Event, Stress and Illness,” The Malaysian Journal of Medical Sciences 15, no. 4 (October 2008): 9–18, accessed November 12, 2017, https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3341916/.

Adrian C. Ott, The 24-Hour Customer: New Rules for Winning in a Time-Starved, Always-Connected Economy (New York: Harper Business, 2010).

Ott, Adrian. “Infographic: Is Information Overload Over-Hyped?” Fast Company, September 30, 2012. Accessed November 12, 2017. https://www.fastcompany.com/1688458/infographic-information-overload-over-hyped.

Ted Ranosa, “Humans: Cause of Extinction of Nearly 500 Species Since 1900,” Tech Times, June 30, 2015, accessed November 12, 2017, http://www.techtimes.com/articles/64542/20150630/humans-cause-of-extinction-ofnearly-500-species-since-1900.htm.

Eric Ries and Ursula Bischoff, Lean Startup: Schnell, risikolos und erfolgreich Unternehmen Gruden (Munchen, Germany: Redline-Verlag, 2012).

Scott Stratten and Alison Kramer, Un Marketing: Everything Has Changed and Nothing Is Different (Hoboken, NJ: Wiley, 2017).

“U.S. Businesses Lose Approximately $11 Billion Annually Due to Employee Turnover,” Strategy Meets Performance, accessed November 12, 2017, http://strategymeetsperformance.com/facts/u-s-businesses-lose-approximately-11-billion-annually-due-to-employee-turnover/.

Simon Worrall, “How the Current Mass Extinction of Animals Threatens Humans,” National Geographic, August 20, 2014, https://news.nationalgeographic.com/news/2014/08/140820-extinction-crows-penguins-dinosaurs-asteroid-sydney-booktalk/.

“2015 Stress in America,” American Psychological Association, accessed November 12, 2017, http://www.apa.org/news/press/releases/stress/2015/snapshot.aspx.

The National Academy of Sciences of the USA, 2009, http://www.pnas.org/content/106/3/912.full.pdf.

The World Unplugged, a global study of university students’ media habits was led by the International Center for Media & the Public Agenda (ICMPA) in partnership with the Salzburg Academy on Media & Global Change. https://icmpa.umd.edu/portfolio/the-world-unplugged/ Consumer Snapshots – Netflix Streamers, July 1, 2015, exstreamist.com.

Dscout, June 15, 2016, http://blog.dscout.com/hubfs/downloads/dscout_mobile_touches_study_2016.pdf?hsCtaTracking=9b6ffb9f-3c60-489f-8599-e6a8d954b7df%7C6f4e83c4-70ee-4bbb-8e81-cd47f5f376fa.

GfK Public Affairs & Corporate Communications, July 2014, https://www.projecttimeoff.com/sites/default/files/PTO_OverwhelmedAmerica_Report.pdf

Глава 2

Phillippa Lally, Cornelia H. M. van Jaarsveld, Henry W. W. Potts, and Jane Wardle, “How Are Habits Formed: Modelling Habit Formation in the Real World,” European Journal of Social Psychology 40, no. 6 (October 2010): 998–1009, accessed November 12, 2017, http://onlinelibrary.wiley.com/doi/10.1002/ejsp.674/abstract.

Saul McLeod, “Selective Attention,” Simply Psychology, 2008, accessed November 12, 2017, https://www.simplypsychology.org/attention-models.html.

Глава 3

Chad Hymas, Doing What Must Be Done: Even Limitations Can Be Used to Make Life Better (Rush Valley, UT: Chad Hymas, 2012).

Neen James, “Keynote Speaker & Leadership Coach,” accessed November 12, 2017, https://neenjames.com/.

Neen James, Folding Time: How to Achieve Twice as Much in Half the Time (Doylestown, PA: Neen James Communications, 2013).

Parker J. Palmer, Let Your Life Speak: Listening for the Voice of Vocation. (Hoboken, NJ: Wiley, 2009).

Глава 4

Mike Myatt, “10 Reasons Your Top Talent Will Leave You,” Forbes, December 13, 2012, accessed November 12, 2017, https://www.forbes.com/sites/mikemyatt/2012/12/13/10-reasons-your-top-talent-will-leave-you/#3c8c812338a6.

Brenda Ueland and Cynthia Miller, Tell Me More: On the Fine Art of Listening (Tucson, AZ: Kore Press, 1998).

“2012 Global Workforce Study,” Willis Towers Watson, July 2012, accessed November 12, 2017, http://www.octanner.com/content/dam/oc-tanner/documents/global-research/2012-Towers-Watson-Global-Workforce-Study.pdf

Глава 5

Michael Chui, James Manyika, Jacques Bughin, Richard Dobbs, Charles Roxburgh, Hugo Sarrazin, Geoffrey Sands, and Magdalena Westergren, “The Social Economy: Unlocking Value and Productivity through Social Technologies,” McKinsey Global Institute, July 2012, accessed November 13, 2017, https://www.mckinsey.com/industries/high-tech/our-insights/the-social-economy.